Google Chrome OS – a game of chess


It should not be news to anyone that Google is working on a 2010 release timeframe for its newly dubbed Google Chrome OS.  What has been interesting is the chatter which has occured since then, many fingers pointing at Apple as the real beneficiary of this move.   However, nothing could be further from the truth.  What Google did was brilliant, very similar to its strategy with Chrome and I will outline it below.

The key to the Chrome strategy is that Google does not expect to get a large chunk of market share, what they want is to put pressure on Microsoft and Apple to add features similar to what Chrome OS has, which by nature will be very Web-centric.  This minimalist desktop approach that is tightly bound to cloud services is the core of Chrome OS, Microsoft and Apple will be forced to make adjustments that will be in Googles favor, just to compete.  Google is really in a win-win situation, as it was with their Chrome browser, that has a minimal amount of market share but was the initiator of more browser wars focused on Javascript speed and more stable browsing; both of which are central to Google’s cloud services taking off.

Google is not the only one who benefits, any company largely hedging their bets on the Cloud and/or web based applications has something to gain, even Microsoft does, however, Google does not have a dominant office suite or OS, they need this more than Microsoft or other big players do.  Their mental-market-dominance is the real force behind the change that will happen, not the quality of the OS they will release.

It becomes obvious that this strategy is mid-term in focus, Google is playing a game of Chess with Microsoft, with benefits being reaped slowly over time as their competition adjusts.   What is the next move and is it necessarily by Google or one of its competitors?

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18 responses to “Google Chrome OS – a game of chess

  1. To josvazg,

    With the pressure they have been getting from the EU there is a chance that they will be forced to compete more fairly. But, they still have a lot of wiggle room. Standards is the key issue.

  2. I think the next move is for you to learn how not to use comma splices. Your article/blog post would have been better if you knew grammar and correct punctuation.

  3. @Grammargeek

    A comma is a breather. The writer is asking the reader to take a brief pause. It may be thought of as verbal mannerisms sneaking their way into how the individual communicates via text.

    I do it, my friend, that is why I chose to respond to your comment. It is, above all else, the way I am expressing what I wish to communicate.

  4. Pingback: Links 17/07/2009: Many GNU/Linux Releases and Zeitgeist Engine | Boycott Novell

  5. It is interesting that this article states Google as playing Chess with Microsoft.

    It is entirely true.

    Google has been talking about creating an OS since 2004, but was always but on the back burner. After all, what is the point? And if Google was to announce it’s entrance into the OS market, you can bet Microsoft would respond.

    So, what goes Google do? Well, they just focus on Search and everything else.

    BING!

    Then along comes BING! A direct and deliberate move to take a piece of the Web Search Engine pie…

    I often wonder, “Why would Microsoft want to do such a thing as to try and compete with Google, when MS clearly is doing very well.”

    The reasons for Microsoft’s decision to launch the NUKES will probably never be made public or clear. But, maybe it has to do with MS fear that Google will take over Office software… and maybe that is already happening. Loads of enterprises are moving to Google Docs and Gmail.

    But, mostly I think Microsoft would have dropped the Bing bomb regardless. I mean they already create Microsoft LIVE, which is search engine technology.

    But, the point is clear. BING is here and Google is worried.

    Enter Google OS. A direct chess move to protect itself from BING. It is do or die. Maybe both will prevail.

    Everyone seems to forget though. Google is not the only company chipping away at Microsoft’s dominance.

    Enter Ubuntu, Redhat, SuSE Novell and countless others that support the new Free and Open Source model of software development.

    Microsoft has a lot more to worry about than just Google.

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